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[ NNSquad ] Re: Comcast announces tests of	"protocol	agnostic	networkmanagement"
- To: Richard Bennett <richard@bennett.com>
- Subject: [ NNSquad ] Re: Comcast announces tests of	"protocol	agnostic	networkmanagement"
- From: "David P. Reed" <dpreed@reed.com>
- Date: Thu, 05 Jun 2008 16:37:41 -0400
- Cc: nnsquad@nnsquad.org,   "Livingood, Jason" <Jason_Livingood@cable.comcast.com>
Richard Bennett wrote:
The takeaway is that you can't please everybody, so you may as well 
not even try.
Why is this the takeaway?  The sentence above makes no sense to me. 
Comcast seems to be trying to earn back lost trust, in a number of 
ways.   That takes time in the real world.  Once you blow trust, e.g. by 
trying to cover up what you are doing or spin it, you need to earn it 
back.  In the real world, you have to win over your critics, and accept 
that some will remain skeptical for a while.
Perhaps they could have avoided losing trust by opening up transparently 
about use of Sandvine and not just "slowing" traffic in a minor way.  
Instead they took a high-risk PR strategy (deny and deflect and claim 
not at all to be doing what they were measurably doing).   They hired 
"seat-fillers" at an FCC adminstrative law hearing.
This kind of behavior does NOT lead many people to be generous in 
deciding to trust again.
I tend to think that inside the company there are people who did not 
support their choice of PR strategy and the lack of transparency.  But 
their face to the world has not reflected this.