[ NNSquad ] FCC report urges lawmakers to consider benefits of behavioral advertising

[Lauren Weinstein <lauren@vortex.com>]

FCC report urges lawmakers to consider benefits of behavioral advertising
http://j.mp/moDcUn  (This message on Google Buzz)

  - - -

http://j.mp/mFcXec  (Hillicon Valley)

     "A Federal Communications Commission (FCC) report released Thursday
      encourages policymakers to see the benefits in behavioral advertising
      as a debate rages in Washington on how to regulate online tracking to
      protect the personal data of consumers.  The report on the media
      landscape found huge challenges to the future of the local news
      business and described behavioral advertising - which tracks the Web
      habits of consumers in order to better target ads to their personal
      preferences - as an important way to make hometown journalism more
      profitable."

  - - -

Finally a bit of balance from a major government agency on this topic,
instead of the usual promoting of simplistic and counterproductive
"do-not-track list" approaches.

Reference: "Do-Not-Track, Doctor Who, and a Constellation of Confusion"
http://j.mp/kklr7o  (Lauren's Blog)

--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren
Co-Founder: People For Internet Responsibility: http://www.pfir.org
Founder:
 - Network Neutrality Squad: http://www.nnsquad.org
 - Global Coalition for Transparent Internet Performance: http://www.gctip.org
 - PRIVACY Forum: http://www.vortex.com
Member: ACM Committee on Computers and Public Policy
Blog: http://lauren.vortex.com
Twitter: https://twitter.com/laurenweinstein 
Google Buzz: http://j.mp/laurenbuzz 
Tel: +1 (818) 225-2800 / Skype: vortex.com