NNSquad - Network Neutrality Squad

NNSquad Home Page

NNSquad Mailing List Information


[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

[ NNSquad ] The DNS may be being mooted

Indeed TLDs expanding just as browsers are unifying the address/search bar.
This, in effect, moots the DNS for searching and that's very good. If I type
General Electric then it will search for likely choices instead of my having
to not only guess the URL but perhaps be wrong.

Unlike the mindless DNS these searches an make good use of context. If I
search for General Electric in the US then I'm likely looking for the US
company not the British company. It doesn't take very deep information for
the browsers to give us the context that is essential to our human use of

Another trend is the use of QR codes and other mechanisms to prevent us from
having to work directly with such names. Short URLs are yet another trend
hiding names.

The DNS itself is still there to create links which unravel but at least the
TLD's have become dramatically less important just as they become more
confusing. Too bad that the TLD gold rush is more about shaking down
trademark holders than providing any benefits. The prices for the boutique
names can reach extortion levels.

-----Original Message-----
From: nnsquad-bounces+nnsquad=bobf.frankston.com@nnsquad.org
[mailto:nnsquad-bounces+nnsquad=bobf.frankston.com@nnsquad.org] On Behalf Of
Lauren Weinstein
Sent: Friday, June 17, 2011 18:03
To: nnsquad@nnsquad.org
Subject: [ NNSquad ] Oink! - AP: Internet braces for the "not-com" deluge (+
My Comments)

Oink! - AP: Internet braces for the "not-com" deluge (+ My Comments)
http://bit.ly/lN4S1Q  (This message in Google Buzz)

 - - -

http://bit.ly/msbzTy  (AP / Palm Beach Post)

    "The Internet Corporation for Assigned Names and Numbers will meet
     Monday in Singapore (Sunday evening in the U.S.) to vote on its
     expansion plan for domain names. If ICANN approves the plan as
     expected, new domains could start appearing late next year."  ...
     But businesses worry that they'll have to grab their brand names
     before others do. New suffixes could also create confusion as
     consumers navigate a Web with unfamiliar labels.  It's also
     possible that the new names won't make much difference because
     many people these days rely on search engines and mobile
     applications to find what they are looking for online. Consumers
     don't type Web addresses into browsers nearly as much as they did
     15 years ago when talk of a domain name expansion began.  'Most
     people don't pay a lot of attention to website addresses anyway
     these days," said Danny Sullivan, editor of Search Engine Land, a
     website that covers the search industry.'"

 - - -

A good summary overview of the current fiasco.  Ultimately, billions
of dollars (and various other currencies) will be spent by businesses
desperately hoping that a new domain name brings fame and fortune.
The vast majority will learn the hard way that they've been suckered.

Another category of losers in this scheme: All the firms in a frenzied
attempt to protect their trademarks and other identity properties from
abuses in the new TLDs.  The right for trademark owners to register
first in these TLDs is essentially something like being offered the
opportunity to go to the head of the line to be an extortion/rape

But there will be winners in all this:

ICANN: In search of a continuing income stream,
       ICANN created a domain wet dream.

Other elements of the "domain-industrial complex":
       Registries, registrars, and their various minions and partners

Litigation teams (lawyers):
       They'll be raking it in from the endless series of related
       lawsuits and other disputes.

 -- And (oddly enough) another likely winner:

Conventional dot-com TLD owners:  Amidst the confusing clutter of new
       TLDs, a significant probability exists that the value of
       existing dot-com TLDs will rise, as the already established
       comfort level and familiarity with dot-com TLDs will stand
       apart away from the confusion, and (as an added bonus) dot-com
       TLDs will be less likely to suffer broad blocking (unlike any
       new TLD that one government or another finds objectionable).

Particularly telling will be the number of businesses willing
to exist *only* with one of the new domains, and without a
dot-com presence as well.  How many ".co" addresses have you
seen lately, despite the attempt to position ".co" as an equal
partner to ".com" ... ?

Not all that far off in the future, I suspect, the time will come when
it will be common for browsers to not even *display* domain names
by default, and instead provide other authenticated identity labels
(whether based on IDONS or something else entirely):
http://bit.ly/hLVOUv [GCTIP].

And as many observers have noted, search engines -- not domain
names -- have become the primary discovery and navigation tool for finding

ICANN's TLD expansion isn't just a "pig in a poke" -- it's an entire
planet of putrid pork.

Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren
Co-Founder: People For Internet Responsibility: http://www.pfir.org
 - Network Neutrality Squad: http://www.nnsquad.org
 - Global Coalition for Transparent Internet Performance:
 - PRIVACY Forum: http://www.vortex.com
Member: ACM Committee on Computers and Public Policy
Blog: http://lauren.vortex.com
Twitter: https://twitter.com/laurenweinstein
Google Buzz: http://j.mp/laurenbuzz
Tel: +1 (818) 225-2800 / Skype: vortex.com