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[ NNSquad ] "Qwikster From Netflix: The Worst Product Launch Since New Coke?" 

"Qwikster From Netflix: The Worst Product Launch Since New Coke?"

http://j.mp/npYnTk  (Mashable)

    "And then there's launching your new product in the tenth paragraph of
     an apology for some previous poor communication, as Netflix CEO Reed
     Hastings did late Sunday with Qwikster, the new name for Netflix's
     DVD-by-mail service.  The reaction was immediate, and almost uniformly
     negative."

 - - -

One also gets the feeling that the Twitter stream of the current owner
of @Qwikster ( http://j.mp/rjhx9f [adults only] ) may not be entirely
the sort of material that Hastings really wanted people to associate
with this launch.  Man, oh man.

--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren
Co-Founder: People For Internet Responsibility: http://www.pfir.org
Founder:
 - Network Neutrality Squad: http://www.nnsquad.org
 - Global Coalition for Transparent Internet Performance: http://www.gctip.org
 - PRIVACY Forum: http://www.vortex.com
Member: ACM Committee on Computers and Public Policy
Blog: http://lauren.vortex.com
Google+: http://vortex.com/g+lauren
Twitter: https://twitter.com/laurenweinstein 
Tel: +1 (818) 225-2800 / Skype: vortex.com