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[ NNSquad ] "To Track or 'Do Not Track': Advancing Transparency and Individual Control in Online Behavioral Advertising"
"To Track or 'Do Not Track': Advancing Transparency and Individual Control in Online Behavioral Advertising" http://j.mp/pjec82 (Google+ reference to SSRN [PDF], etc.) [Omer Tene / Jules Polonetsky] "The past decade has seen a proliferation of online data collection, processing, analysis and storage capacities leading businesses to employ increasingly sophisticated technologies to track and profile individual users. The use of online behavioral tracking for advertising purposes has drawn criticism from journalists, privacy advocates and regulators. Indeed, the behavioral tracking industry is currently the focus of the online privacy debate. At the center of the discussion is the Federal Trade Commission's Do Not Track (DNT) proposal. The debate raging around DNT and the specific details of its implementation disguises a more fundamental disagreement among stakeholders about deeper societal values and norms." - - - --Lauren-- Lauren Weinstein (email@example.com): http://www.vortex.com/lauren Co-Founder: People For Internet Responsibility: http://www.pfir.org Founder: - Network Neutrality Squad: http://www.nnsquad.org - Global Coalition for Transparent Internet Performance: http://www.gctip.org - PRIVACY Forum: http://www.vortex.com Member: ACM Committee on Computers and Public Policy Blog: http://lauren.vortex.com Google+: http://vortex.com/g+lauren Twitter: https://twitter.com/laurenweinstein Tel: +1 (818) 225-2800 / Skype: vortex.com