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[ NNSquad ] Facebook 'likes' and adverts' value doubted

Facebook 'likes' and adverts' value doubted

http://j.mp/NDwl9N (BBC)

   A BBC investigation suggests companies are wasting large sums of money
   on adverts to gain "likes" from Facebook members who have no real
   interest in their products.  It also appears many account holders who
   click on the links have lied about their personal details.  A security
   expert has said some of the profiles appeared to be "fakes" run by
   computer programs to spread spam.  Facebook said it had "not seen
   evidence of a significant problem".

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Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren 
Co-Founder: People For Internet Responsibility: http://www.pfir.org 
 - Data Wisdom Explorers League: http://www.dwel.org
 - Network Neutrality Squad: http://www.nnsquad.org 
 - Global Coalition for Transparent Internet Performance: http://www.gctip.org
 - PRIVACY Forum: http://www.vortex.com 
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://vortex.com/g+lauren / Twitter: http://vortex.com/t-lauren 
Tel: +1 (818) 225-2800 / Skype: vortex.com
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