[ NNSquad ] "Virtual Bagels" - What do Facebook "likes" really mean?

[Lauren Weinstein <lauren@vortex.com>]

"Virtual Bagels" - What do Facebook "likes" really mean?

http://j.mp/M7q3fc  (BBC)

   "For the past week, I've been running a very successful small business
    via Facebook. It is called VirtualBagel and more than 3,000 people
    from around the world have decided they "like" it - despite the fact
    that it does, well, absolutely nothing. But in running this
    non-existent firm I have learned quite a bit about the value of those
    "likes" prized by so many big brands, and the usefulness of Facebook's
    advertising."

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--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren 
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Founder:
 - Network Neutrality Squad: http://www.nnsquad.org 
 - PRIVACY Forum: http://www.vortex.com/privacy-info
 - Data Wisdom Explorers League: http://www.dwel.org
 - Global Coalition for Transparent Internet Performance: http://www.gctip.org
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://vortex.com/g+lauren / Twitter: http://vortex.com/t-lauren 
Tel: +1 (818) 225-2800 / Skype: vortex.com
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