[ NNSquad ] New Republic: Microsoft's Mark Penn Mistake - The tech giant is treating Google like a political rival

[Lauren Weinstein <lauren@vortex.com>]

New Republic: Microsoft's Mark Penn Mistake - The tech giant is
treating Google like a political rival

http://j.mp/WR3vZb  (New Republic)

      As much as Microsoft has tried to make this ad blitz about Google,
      smear campaigns will always reflect on the entities that attach their
      names to them. In the political world, the bulk of negative
      advertising actually comes from outside groups with names like
      "America's Future PAC" or "Concerned Citizens of Wisconsin," shielding
      the candidate from having to say such nasty things (and even if the
      campaign did foot the bill, it's only acknowledged in a perfunctory
      message at the end). In this case, lacking a viable surrogate,
      Microsoft takes on the full burden of looking petty and snide. That
      already comports with public perception-Microsoft doesn't have the
      nickname the "Evil Empire" for nothing-but there's no need to make the
      problem worse.

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--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren 
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Founder:
 - Network Neutrality Squad: http://www.nnsquad.org 
 - PRIVACY Forum: http://www.vortex.com/privacy-info
 - Data Wisdom Explorers League: http://www.dwel.org
 - Global Coalition for Transparent Internet Performance: http://www.gctip.org
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://vortex.com/g+lauren / Twitter: http://vortex.com/t-lauren 
Tel: +1 (818) 225-2800 / Skype: vortex.com
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