[ NNSquad ] Facebook may be matching outside purchases with social networking profiles

[Lauren Weinstein <lauren@vortex.com>]

Facebook may be matching outside purchases with social networking profiles

http://j.mp/XHyx4o  (Ad Age)
  
   "Use a loyalty card for discounts at the drug store? The ads you see on
    Facebook could start looking familiar.  Facebook is testing out a new
    kind of ad targeting that will let brands market to users based on
    what they've bought in stores, according to execs briefed on their
    plans."

 - - -

My gut feeling is that the "creepy line" will be crossed by firms that
match up outside purchases with social networking profiles without the
explicit and specific permission of users *beforehand*.  There would
seem to be serious risk of user and regulatory backlash if such prior
permission is not obtained, irrespective of anonymization efforts.

--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren 
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Founder:
 - Network Neutrality Squad: http://www.nnsquad.org 
 - PRIVACY Forum: http://www.vortex.com/privacy-info
 - Data Wisdom Explorers League: http://www.dwel.org
 - Global Coalition for Transparent Internet Performance: http://www.gctip.org
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://vortex.com/g+lauren / Twitter: http://vortex.com/t-lauren 
Tel: +1 (818) 225-2800 / Skype: vortex.com
_______________________________________________
nnsquad mailing list
http://lists.nnsquad.org/mailman/listinfo/nnsquad