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[ NNSquad ] Are smartphones crimping impulse buying at supermarkets?
Are smartphones crimping impulse buying at supermarkets? http://j.mp/1bDHFAB (Priceonomics) "The war has just begun, but merchants and brand managers across the nation worry that they're losing. In fact, the retail industry has coined a term for this phenomenon: "mobile blinders." Our "blindness" to all the little things we could be buying while trapped in line is jeopardizing some serious business. It's hard to calculate precisely how direct and how critical the threat may be. But the stakes are high for the companies who depend heavily on the captive audiences that the checkout aisle has provided for decades." - - - --Lauren-- Lauren Weinstein (firstname.lastname@example.org): http://www.vortex.com/lauren Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info Founder: - Network Neutrality Squad: http://www.nnsquad.org - PRIVACY Forum: http://www.vortex.com/privacy-info Member: ACM Committee on Computers and Public Policy Lauren's Blog: http://lauren.vortex.com Google+: http://google.com/+LaurenWeinstein Twitter: http://twitter.com/laurenweinstein Tel: +1 (818) 225-2800 / Skype: vortex.com _______________________________________________ nnsquad mailing list http://lists.nnsquad.org/mailman/listinfo/nnsquad