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[ NNSquad ] Netflix Pursues Cable-TV Deals

Netflix Pursues Cable-TV Deals

http://j.mp/16YSAUD  (WSJ)

   "Currently, customers who want to stream Netflix on their TV sets
    either need Internet-connected TVs or must switch to a different
    TV-input to get a Netflix signal from connected devices such as game
    consoles or Web-TV boxes such as the Apple TV box. Netflix retained
    its billing relationship with customers in the Virgin Media deal.  A
    hangup in the talks with at least two operators is that Netflix is
    insisting that they also take on its special technology designed to
    improve the delivery of its streaming video, people familiar with the
    matter say. The technology is part of its Open Connect program and
    consists of special servers Netflix wants to connect directly into
    broadband providers' networks. Netflix believes the technology is
    critical to make sure its service provides the best quality to
    viewers, the people say.  So far, Internet providers Comcast, Time
    Warner Cable Inc., TWC -0.99% AT&T Inc. T +0.15% and Verizon
    Communications Inc. VZ +0.49% have declined to use the technology,
    concerned that such an arrangement could lead other online services to
    ask for special treatment, the people familiar with the matter say."

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Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren 
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
 - Network Neutrality Squad: http://www.nnsquad.org 
 - PRIVACY Forum: http://www.vortex.com/privacy-info
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein 
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com

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