[ NNSquad ] Seattle utility wants $17, 500 refund after failure to scrub negative search results

[Lauren Weinstein <lauren@vortex.com>]

Seattle utility wants $17,500 refund after failure to scrub negative
search results

(Ars Technica): http://arstechnica.com/tech-policy/2014/07/seattle-utility-wants-17500-refund-after-failure-to-scrub-negative-search-results/

     Brand.com "enhances online branding and clears negatives by blanketing
     search results with positive content" in an attempt to counteract
     unwanted search engine results. City Light signed a contract with the
     company in October 2013 and extended it in February 2014. The
     contracts authorized payments of up to $47,500.

     E-mails obtained by Ars show that a Brand.com campaign manager
     researched how to get the Seattle Weekly piece de-indexed from Google
     search results in the United States. Carrasco himself even asked
     Hamilton, who in turn, asked Brand.com, if the new European Union
     "right to be forgotten" ruling could be applied to getting rid of this
     pesky story. (It could not.)

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--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren 
Founder:
 - Network Neutrality Squad: http://www.nnsquad.org 
 - PRI ruling could be applied to getting rid of this pesky story. (It could not.)VACY Forum: http://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
I am a consultant to Google -- I speak only for myself, not for them.
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein 
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com
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