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[ NNSquad ] Credit Card companies ponder linking offline card usage to online users for ads, etc.
Credit Card companies ponder linking offline card usage to online users for ads, etc. http://j.mp/tNGiYK (Wall Street Journal) "The two largest credit-card networks, Visa Inc. and MasterCard Inc., are pushing into a new business: using what they know about people's credit-card purchases for targeting them with ads online. Their plans, if implemented, would represent not only a technological feat-tying people's Internet lives with shopping activities-but also an erosion of the idea of anonymity on the Web. It's an effort by the two companies to profit by selling access to the insights they gather about people with every credit-card transaction." - - - Unless great care is used, and the "creepy line" not crossed, the potential consumer backlash from this could be enormous. --Lauren-- Lauren Weinstein (firstname.lastname@example.org): http://www.vortex.com/lauren Co-Founder: People For Internet Responsibility: http://www.pfir.org Founder: - Network Neutrality Squad: http://www.nnsquad.org - Global Coalition for Transparent Internet Performance: http://www.gctip.org - PRIVACY Forum: http://www.vortex.com Member: ACM Committee on Computers and Public Policy Blog: http://lauren.vortex.com Google+: http://vortex.com/g+lauren Twitter: https://twitter.com/laurenweinstein Tel: +1 (818) 225-2800 / Skype: vortex.com