NNSquad - Network Neutrality Squad
NNSquad Home Page
[ NNSquad ] More info on Visa patent application for targeted advertising, including use of DNA databanks!
More info on Visa patent application for targeted advertising, including use of DNA databanks! http://j.mp/tXjJYd (Wall Street Journal Blogs) " In FIG. 1, the profile generator (121) generates transaction profiles (127) based on the transaction data (109), the account data (111), and/or other data, such as non-transactional data, wish lists, merchant provided information, address information, information from social network websites, information from credit bureaus, information from search engines, information about insurance claims, information from DNA databanks, and other examples discussed in U.S. patent application Ser. No. 12/614,603, filed Nov. 9, 2009 and entitled "Analyzing Local Non-Transactional Data with Transactional Data in Predictive Models," the disclosure of which is hereby incorporated herein by reference." - - - Of course, just because someone applies for a patent doesn't mean (a) they'll get it [though these days it's far too easy], and (b) doesn't mean the techniques described will ever actually be used. --Lauren-- Lauren Weinstein (email@example.com): http://www.vortex.com/lauren Co-Founder: People For Internet Responsibility: http://www.pfir.org Founder: - Network Neutrality Squad: http://www.nnsquad.org - Global Coalition for Transparent Internet Performance: http://www.gctip.org - PRIVACY Forum: http://www.vortex.com Member: ACM Committee on Computers and Public Policy Blog: http://lauren.vortex.com Google+: http://vortex.com/g+lauren Twitter: https://twitter.com/laurenweinstein Tel: +1 (818) 225-2800 / Skype: vortex.com