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[ NNSquad ] Campaigns to Track Voters with "Political Cookies"
Campaigns to Track Voters with "Political Cookies" http://j.mp/M4qHis (Technology Review) "The firm gathers publicly available voter files from all 50 states and supplements this with records of political donations and other profiles purchased from commercial data brokers, says CEO Jeff Dittus. Then, working with about 100 high-traffic websites that register their users, they can match the offline data to the online identities of individuals." - - - While I generally feel that way too much angst is directed Web site ad personalization and related tracking, the creepy line is breached for me when non-Web activities (and related identity linkages at some level) are merged with online actions, especially without users' active notification and specific informed consent. This is particularly of concern when political activities are involved, since the main goal of such systems seems to be to pitch what cynical observers of the political process might call personalized lies. The underlying technology is not new. I've been publicly discussing what I consider to be abuses in this realm by Aristotle, in postings I've made since late in the last century! And to see Aristotle now salivating at the prospect of how online voting would play into all this has to be one of the most chilling warnings against the utterly unworkable and dangerous concept of online voting that has yet been explicitly stated, albeit unintentionally. --Lauren-- Lauren Weinstein (email@example.com): http://www.vortex.com/lauren Co-Founder: People For Internet Responsibility: http://www.pfir.org Founder: - Data Wisdom Explorers League: http://www.dwel.org - Network Neutrality Squad: http://www.nnsquad.org - Global Coalition for Transparent Internet Performance: http://www.gctip.org - PRIVACY Forum: http://www.vortex.com Member: ACM Committee on Computers and Public Policy Lauren's Blog: http://lauren.vortex.com Google+: http://vortex.com/g+lauren / Twitter: http://vortex.com/t-lauren Tel: +1 (818) 225-2800 / Skype: vortex.com _______________________________________________ nnsquad mailing list http://lists.nnsquad.org/mailman/listinfo/nnsquad