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[ NNSquad ] ACS Law looking into google search pollution
Someone on torrent freak has had a look at the emails and theres some interesting info on "reputation protection"
I wonder how many other companies do this sort of thing?
"6. I have come across a service designed to protect reputations damaged by the internet. My own IT guy is involved. This is how he describes it; it may be of interest: There are 2 aspects to the work:- Prevention and Removal. The basic principle is that we identify the clients key properties to protect:- Company Name; Director Names; Staff Names; Product Names; Service Names. For prevention, we aim to dominate the first 5 pages of Google with search results to pages we control. We build mini websites, social media profile pages, articles, hub pages, to flood the internet with positive information. We create it in such a way that no one suspects it is done purposely for brand protection. If there is negative press (any website) that is already published, we use tactics to move those web page results off the first 5 pages of Google. Normally no one searches past the first 5 pages. We also help manage their brand/reputation on social media sites (Facebook/Twitter etc..) by registering all available profiles in their name and holding them to prevent anyone getting them and publishing negative information. We also monitor Staff commentary on social media sites about their ?work? to ensure they are not writing negatively about their company, boss or clients. The cost is typically £150 per month for a minimum of 12 months, as it can sometimes take 3 ? 4 months to see any results. (due to the way Google works) "
[ The subjects of "reputation management" and potentially related "dispute resolutions" vis-a-vis Google search results are complex enough -- and I've said lots about them elsewhere -- that I won't say much here on the topics.
Think about it.
Unfortunately, I wasn't able to figure out a particularly relevant way to work "Nobody expects the Spanish Inquisition!" into this comment.
-- Lauren Weinstein NNSquad Moderator ]
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