[ NNSquad ] Why this tiny Italian restaurant gives a discount for bad Yelp reviews

[Lauren Weinstein <lauren@vortex.com>]

Why this tiny Italian restaurant gives a discount for bad Yelp reviews

(Ars): http://arstechnica.com/business/2014/09/why-this-tiny-italian-restaurant-gives-a-discount-for-bad-yelp-reviews/

    But now, in the recent weeks since they've been actively seeking
    one-star reviews on Yelp, Botto Bistro's owners claim that those
    calls have stopped. Just after 11am on Friday, as lunch diners
    came in to tuck into an early lunch, co-owner Davide Cerretini
    explained to Ars why he's decided to mock the entire Yelp system.
    "Look," he said, in an exasperated but friendly tone, "you have to
    understand, we have an FAQ, it's our way to do business."  Like
    other legal cases involving Yelp, this saga gets at the heart of a
    fundamental question: does Yelp's right to run its reviews site in
    the way it sees fit--never removing Yelp entries--trump the rights
    of someone who feels bullied by such a site and would prefer to
    have nothing to do with Yelp at all?

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--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren 
Founder:
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Member: ACM Committee on Computers and Public Policy
I am a consultant to Google -- I speak only for myself, not for them.
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Tel: +1 (818) 225-2800 / Skype: vortex.com
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